Chris Cavis
941-242-4296
I am a Content Writer, Editor, and Strategist who has the skills and experience to intelligently write in the voice of your brand implementing SEO best practices. I am looking to join a creative team to utilize my abilities as an educated writer to become an asset to your company.
2021- PRESENT: CONTRACT WRITER/EDITOR/STRATEGIST
CLIENTS: Vizient | Vitajoy
Researched new topics and developed copy for long/short-format articles for distribution across omnichannel marketing including social media, email blasts, websites, blogs, whitepapers, and paid advertising. Collaborated creatively with visual designers and other team members to distribute deliverables.
· Wrote the opening letter and tagline for a $5.2 million Summit in Las Vegas.
· 30-page Whitepaper for a tech company.
· Proofreading & editing.
· Produced branded value content for print and digital collateral.
2017 – PRESENT: CONTRACT CONTENT WRITER/EDITOR
CLIENTS: MILES PARTNERSHIP | GREATER MIAMI CONVENTION AND VISITORS BUREAU | MARIGOT BAY RESORT & MARINA | VISIT ST. PETE/CLEARWATER
Produced long and short-format articles, listicles, blogs, collateral copy, copy-checking and corrections, social media posts, website content, and other general writing. Skills applied included:
· Applied SEO best practices
· Research & fact-checking
· Brand tone of voice development and execution
· Editing
2019 – 2020: CONTRACT CONTENT WRITER/EDITOR/STRATEGIST
CLIENT: HILTON WORLDWIDE
Developed long-format destination content and listicles for Travel.Hilton.com to promote top attractions and events with a strong emphasis on connecting with organic search through SEO strategy and search-volume-based topic selection. Skills applied included:
· Story research and selection
· Image search and selection from client DAM
· SEO best practices
· Linking strategy
· Promoting Hilton properties and providing a strong CTA
2020 – 2021: MARKETING ASSISTANT/CONTENT WRITER
CLIENT: ENZYMEDICA
Reported to the Marketing and Sales senior teams producing a variety of site content including social media calendar and posts, product packaging copy, blogs, video/radio voice-over copy, print advertising collateral, and other general sales and marketing copy in short and long formats. Received tracked edits and corrected material and made necessary changes.
2016-2018: Content Writer
Client: GIVING EMPIRE
Wrote Travel destination and informational guides about touring companies in Europe. Used consistent brand voice with each different company.
SEO Best Practices
Research and Fact-checking
Provided backlinks when necessary
Wrote for websites and E-magazines
EDUCATION
05/2021 MASTER OF ARTS, UNIVERSITY OF SOUTH FLORIDA
· Degree in Digital Journalism
· Graduated Summa Cum Laude (3.9-4.0 GPA)
· Courses: Mass communication, Blogging, Social Media, Media Law, Ethics
05/ 2003 BACHELOR OF FINE ARTS, UNIVERSITY OF THE ARTS
· Degree in Theater
· Promising Artist Award – Awarded all four years
· Courses: Acting, Psychology, Creative Writing, Speech, Arts of Japan, Movement
ADDITIONAL SKILLS
SEO general research and tactical implementation, light CMS editing, use of Google Documents and Microsoft Office products, use of Project Management coordination platforms (Microsoft Teams, Wrike, and Slack), Hootsuite Certified, Google Analytics